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Friday, October 19, 2012

Customer Orientation: The Ultimate Business Objective


What Is No 1 Job of an Organization and its Executives?
  • Find customers (Identify where they are?)
  • Get customers (Make them your company’s customers by giving them highest value; always higher than the one provided by your competitors).
  • Retain customers: Satisfied customers means retained customers.
  • Therefore, continued orders and possibly more orders.
  • So, more value of orders.
  • Get more customers.
  • Get from each customer more orders.
  • With each order make sizable profits (By “overall cost” reduction: are you aware of extent of impact of overall cost reduction on the extent of increase in profits?)
  • Price remaining the same, more profits.
  • Price can now be a lever; can be reduced.
  • Possibly resulting in more sales volumes.
  • Still more profits.
Every person in every organization must be aware that all of his actions must ultimately be directed towards getting and retaining the customers. If one's actions do not get connected to this ultimate objective, his actions are non-value adding and practically useless though he may be the busiest person in the organization.

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